YEMA Shark Town Love BB Hat in Addis Black | Everyday Heritage Baseball Cap

A baseball cap for anyone who knows the best crown is the one you wear every day. The Shark Town Love hat in Addis Black brings bold expression to your everyday rotation—soft cotton, low-profile fit, and embroidered details that tell the story of community, resilience, and claiming space on your own terms.

"Shark Town Love" isn't just a phrase—it's a philosophy. Born from Yema's work in the slums of Kibera (known locally as "Shark Town"), this hat represents the kind of love that's earned in tight-knit communities where people look out for each other. The Addis Black colorway honors Ethiopia's capital—Addis Ababa, meaning "new flower"—a reminder that even in darkness, new growth emerges from the soil up.

What Makes It Yours:

• 100% cotton construction, pre-washed for instant softness and lived-in comfort
• Low crown with curved brim for a classic, understated silhouette
• STL (Shark Town Love) embroidered logo on front—celebrating community and connection
• YEMA logo embroidered on back—heritage you carry with you
• Addis Black colorway: named for Ethiopia's capital "new flower"—growth from the foundation
• Velcro closure for adjustable fit that adapts to you
• Sewn eyelets for ventilation—comfort that lasts all day
• 23" circumference fits most
• Care: spot clean to maintain quality

The Story Behind the Stitch

The giraffe has always been YEMA's signature—a symbol of love, vision, and grace. With hearts weighing up to 25 pounds and measuring 2 feet long, giraffes lead with love, and so does YEMA. That enormous capacity for love drives everything YEMA creates: love for roots in Kenya and Ethiopia, love for the journey from struggle to success, and love for the communities that make it all possible.

"Shark Town Love" represents that same philosophy applied to Kibera, where Yema learned that real community isn't about what you have—it's about how you show up for each other. The Addis Black colorway connects to Ethiopia's thriving capital, where "new flower" represents the constant renewal and growth that defines resilience. From the soil up, from darkness into light, from struggle toward blooming.

Every YEMA piece carries heritage forward while making room for whoever's brave enough to reach for it. This isn't a hat for the select few—it's for dreamers, doers, outsiders, and everyone in between who understand that real community is chosen, not given, and that the strongest flowers grow from the deepest roots.

How to Wear Your Reign:

• Throw it on with everything—Addis Black is the foundation that grounds any look
• The low crown keeps it subtle while the embroidery makes the statement
• Layer with hoodies, denim jackets, or keep it simple with a tee—you decide the vibe
• Pre-washed cotton means it only gets better with wear—this hat earns its character
• Black colorway works day or night, street or elevated

Claim What's Yours

Modern royalty isn't inherited. It's earned. Claimed. Built by those who show up for their communities, who wear their values every single day, and who understand that growth doesn't happen without depth—that new flowers need strong soil. This hat is for anyone who knows that power isn't about standing out—it's about standing firm in who you are and where you come from.

Made with purpose. Worn with intention. Designed in Tiburon, California by immigrant founders who understand what it means to carry home with you while building something new from the ground up. A portion of proceeds supports education for children in Kenya and Ethiopia—because claiming your reign means building community wherever you go.

Product Specifications:

• 100% cotton, pre-washed
• Low crown with curved brim
• STL embroidered logo (front)
• YEMA embroidered logo (back)
• Velcro adjustable closure
• Ventilation eyelets
• 23" circumference
• Addis Black colorway
• Care: spot clean only

Bold designs for the brave. If you're here, you belong.