With YEMA, Women Look Good, Feel Good, Do Good
YEMA (pronounced like Yeah, Ma!) makes cute and comfortable yet sexy athletic wear that empowers women to give back and appreciate their bodies. Our brand’s mantras are
“Honor Yourself” and “Break Standards.” YEMA donates $5 of every sale to the education of girls in Kibera, Nairobi Kenya, where our founder grew up, but also celebrates women
through our bold colors and patterns. Our sportswear embraces curves and “looking pretty while sweating,” as well as boosting confidence and performance.
All our designs are drawn from several life experiences and they portray: inspiration, patience, love, honor, resilience, community. Example, we have an African warrior pattern
that incorporates criss-crossed lines and flashy shades. It illustrates people coming together through community, especially in hardship. Much of our design inspiration comes
from Yema Khalif’s upbringing.
Our passion is to create fashionable athletic wear that is comfortable and unique. Our brand’s mission is to be socially-responsible. We support the education of girls.
Each $5 donation to RFS provides a textbook, three meals or a school sweater for the girls in Kibera Kenya.
YEMA apparel is manufactured in the Los Angeles Fashion District. The decision to produce domestically was a no-brainer for the team at YEMA, as maintaining top-tier quality,
remaining environmentally friendly, creating local opportunities, and supporting vendors that pay a living wage are all top priorities for our socially-conscious company.
Rock YEMA because it’s awesome! You’re gonna feel really, really cool.
Shop at YemaCalif.com. Enjoy the meanings behind colors and patterns, including yellow standing for richness, blue for opportunity, purple for passion, green for growth, and more.